About

Built from strength. Designed for confidence. Worn with power.

Jayde & Co. was founded in 2025, not just as a boutique — but as a statement. After surviving breast cancer and walking away from a painful divorce, I knew I wanted more than just a fresh start. I wanted to build something bold. Beautiful. Unapologetic. Just like the woman I was becoming.

Through the toughest chapters of my life, I had two sources of unwavering strength: my children and my Great Dane, Jayde. My kids were — and still are — my greatest reason to keep rising. Their love, resilience, and light pulled me forward every day. And Jayde, with her calm loyalty and silent strength, reminded me that grace and power could exist at the same time.

This brand is our legacy — a tribute to the journey that shaped us and the strength that lives in every woman.

Today, Jayde & Co. is a luxe women’s clothing boutique created for women who own their power. Our pieces are handpicked to make you feel like that girl — the one who walks into any room and turns heads, not because she’s trying, but because she knows who she is.

From sleek silhouettes to standout statement pieces, everything we carry is made to elevate your look — and your energy.

This isn’t fast fashion.

This is fashion with presence. Style with a story. Confidence, curated.

Welcome to Jayde & Co.

Where strength meets style — and every outfit tells the story of a woman who refused to play small.

With love and power,

Jamie Blair

Founder, Jayde & Co.